Matthew Derella resigns as Customers Lead of Twitter

Twitter is going to be experiencing some leadership changes after nine years.

Business Stance
1 min readJun 30, 2021

Twitter announced that its Customers Lead executive, Matthew Derella, is resigning from his role after serving for nearly a decade. He is going to be replaced by Sarah Personette who serves as Twitter’s VP of Global Client Solutions currently. The reason for Matthew Derella’s exit from Twitter is said to personal and family-related.

Matt Derella is credited for leading the blue-chip social media company into sealing multiple deals and partnerships with different media companies globally.

Matthew Derella stated that he is confident in Sarah Personette’s ability to excel in her new role and move Twitter up the ladder.

Derella’s resignation will be effective from the 6th of August, 2021. However, Sarah Personette will assume Matthew Derella’s role from the 1st of August, 2021, working closely with the CEO of Twitter, Jack Dorsey, as well as the company’s managerial team.

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