Heineken To Lay-Off 8,000 Employees Due To The Pandemic.
Heineken plans to cut about 8,000 jobs (9% of its workforce) in a bid to restore operating margins to the way it was prior to the pandemic, after facing a sharp decline in profit because of coronavirus restrictions.
Heineken, the world’s second-largest brewer, said it would save 2 billion euros ($2.4 billion) over the three years to 2023 under the CEO’s — Dolf van den Brink — “EverGreen” plan.
They hope to achieve their goal of saving 2 billion euros by restructuring its organisation, reducing the complexity and number of its products and identifying its least effective spending.
Due to restrictions on social gatherings and hospitality venues, Heneiken predicts that its 2021 revenue, operating profit and operating profit margin would be below levels in 2019.
However, it expects market conditions to improve gradually in 2021 and more into 2022, with a slow recovery rate in European bars and restaurants of less than 30%. It also expects its operating profit margin to rise by 17% by 2023. Heineken shares were down 2.2% as at 09:55am.
Analysts believes that the cautious 2021 outlook and the fact that large layoffs and restructuring only brought its profit margins back to 2019 levels, would weigh heavily on the stock’s value.
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